Founders Ravi and Jen Ratan are a husband and wife team who have a long history with the fashion industry. Ravi’s family has been in the custom clothing business for more than 50 years, historically catering to men. Successes include founding Cufflinks.com, Cufflinks Inc., and co founding Q Custom Clothier.
Jen spent ten years in the Consumer Product sector in marketing and advertising before leaving the corporate world to raise their two daughters. Despite her role as a carpool mom, she always felt the need to get dressed each day. Her daytime “uniform” of button down shirts and jeans became her daily attire. Unable to find the perfect shirt, she and Ravi spent a year on R & D, making hundreds of prototypes for friends and family, while fine tuning the algorithm that creates a perfect pattern from just 4 self measurements.
With Double R, Ravi and Jen are taking their custom clothing expertise and offering it to women, who have widely been excluded from the custom clothing arena. Before Double R, a woman’s only option for a properly fitting shirt was buying off the rack and spending more time and money to have it altered. With Double R, they have opened up women's choices, making them custom shirts that fit them perfectly.